International and Cross-Cultural Business Research

International and Cross-Cultural Business Research
International and Cross-Cultural Business Research

International and Cross-Cultural Business Research

HED BookShop Chứng nhận bởi Bookmedi.vn
Cam kết chính hiệu 100%
Xem shop

CHI TIẾT SẢN PHẨM

Mã sản phẩm:
9781473975897
Danh mục
Nhà xuất bản:

Special Price 873,000 VNĐ

Regular Price: 1,164,000 VNĐ

Số lượng

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.
Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
Language and the role of the dominant culture
Design and implementation
Methodological issues
Strategies for improving its relevance within international business.
Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

Sản phẩm liên quan

0898536989