Marketing

Marketing

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MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS: A STRATEGIC FRAMEWORK, THIRD EDITION

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Expe..

2,131,000 VNĐ

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Predictive Analytics: The Power To Predict Who Will Click, Buy, Lie, Or Die, Revised And Updated

"Mesmerizing & fascinating..." --The Seattle Post-Intelligencer "The Freakonomics of big data." --S..

440,000 VNĐ-20%

550,000 VNĐ

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Marketing - 8E GE

Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketi..

835,000 VNĐ

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Integrated Advertising, Promotion, and Marketing Communications - 7E Global Edition

For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to I..

655,200 VNĐ-20%

819,000 VNĐ

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Marketing Strategy and Competitive Positioning 6E

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implement..

1,063,000 VNĐ

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Managing Quality: Integrating the Supply Chain 6E GE

For courses in Quality Management. Navigating Quality Management With A Unifying Framework Foste..

748,800 VNĐ-20%

936,000 VNĐ

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Marketing: An Introduction 13E GE

For undergraduate courses on the principles of marketing. An Introduction to the World of Marketi..

1,632,000 VNĐ

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Marketing Management 15E GE

For undergraduate and graduate courses in marketing management.  The gold standard for today's ma..

782,000 VNĐ

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The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? The..

450,000 VNĐ

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Service Management and Marketing: Customer Management in Service Competition, 4e

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful..

1,127,000 VNĐ

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Marketing, 3e

Marketing 3rd edition, is the ideal text for the undergraduate Introductory Marketing course in the ..

1,127,000 VNĐ

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MARKETING RESEARCH, TENTH EDITION

In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry expe..

1,127,000 VNĐ

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INTERNATIONAL MARKETING, SXTH EDITION, INTERNATIONAL STUDENT VERSION

Offering more real-world application and experience, this book arms marketing professionals with a t..

1,037,000 VNĐ

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Mr2 (With Coursemate, 1 Term (6 Months) Printed Access Card)

Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessib..

1,796,000 VNĐ

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